![]() ![]() But probe deeper and you’ll realize Drunk Elephant is unlike most green brands in terms of how they formulate their products. If you consider how Drunk Elephant avoids what they call the “Suspicious 6” in their products, namely essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS, they certainly qualify as a green beauty brand. ![]() Their formulations are also fragrance-free. Instead of just focusing on what’s natural and avoiding what’s synthetic, the brand uses only biocompatible ingredients that skin can recognize, accept and process. But perhaps their brand philosophy stands out a wee bit more to me than the typical green beauty brand because of the way they choose their ingredients. Drunk Elephant brand philosophyĭrunk Elephant’s reads along that line. The spiel sounds kinda same-same after awhile: From how they or their kids have skin issues, but nothing off the shelves work for them, to how they concocted their perfect DIY product and then their first batch in their kitchen. Then again, perhaps that’s their clever way to intrigue and pique curiosity.Īnyway, I’m usually quite bored with the backstory of most green beauty brands. But other than knowing that Drunk Elephant is formulated, tested, and made in the United States, the brand name remains a mystery. Of course the creator of the brand has nothing of that in mind. I don’t know what the name conjures up for you but for me, it’s an intoxicated elephant complete with stampede, destruction and chaos. I’m sure like me, many of you are intrigued by the brand name, Drunk Elephant. ![]()
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